Sophie MechalyBorn in Paris, France. Studied business at the University of Paris and technology at the Institut Français de la Mode (IFM). First gained professional experience under world famous fashion designer Azzedine Alaia. Joined the prestigious shirt company “LE GARAGE”, which was run by her parents, where she worked on design. In 1995 she launched “PAUL & JOE” as a menswear company, naming it after her two sons, and the following year , launched her womenswear line. The designs in her fun filled collection are permeated with a relentless “JOIE DE VIVRE” (the joy of life), garnering PAUL & JOE a well earned reputation as the brand that best expresses today’s Parisian lifestyle. Innovative, original prints are added to her collection every season each with its own distinctive floral motif. In 2002, PAUL & JOE BEAUTE, a cosmetics line that faithfully encapsulates the brand’s philosophy of ‘fun-loving sophistication’ is launched. PAUL & JOE BEAUTE features retro modern packaging that projects a unique presence. Every product possess luxurious texture and color that makes each application a pleasure for the skin. There are also limited edition, individually packaged items- ‘ Collection Sparkles’ – that are linked with that particular season’s fashion. All of these PAUL & JOE ideas originated in the rich imagination of Sophie Mechaly.